STAKEHOLDER ENGAGEMENT

Community Relationships

Winkler Public Relations can call on its vast experiences and relationships to help your company implement an effective community relations program.  Dennis Winkler’s community and media relationships span more than three decades in Houston and the Ship Channel areas, as well as Austin, New Orleans and Baton Rouge.

 

Dennis has developed strong business relationships with local, county, parish, and state government officials.  Throughout his 23 years with Shell Oil Company, Dennis was recognized for building and sustaining relationships, managing issues important to organizations and the public, and handling crises. Dennis’ strong community relationships helped Shell maintain its image during crises, helped the company receive favorable tax treatment for expansions and helped secure timely permits.

 

Community Outreach

Winkler Public Relations can help your organization develop results-driven community strategies that help build reputation, brand and goodwill.  The power of your corporate image lives in the minds of your neighbors, employees, customers, suppliers and investors. Winkler Public Relations can target effective programs to deliver powerful results.

 
Stakeholder Engagement

Winkler Public Relations can help your organization engage with your stakeholders and win over or counter opposition groups. Winkler Public Relations has vast experience engaging with local communities and special publics, from working with opposition groups during permit applications to working with community groups on a day-to-day basis.

 

Dennis Winkler helped establish several community advisory panels and has actively engaged with more than a dozen community advisory groups, as well as environmental organizations. He worked side-by-side with community members to educate citizens about worst-case scenario prevention plans, helped build community awareness about clean air plans and spent years establishing dialogue and trust between companies and communities.

 

During his leadership tenure with the nationally recognized Deer Park Local Emergency Planning Committee, Dennis managed the start-up of a shelter-in-place safety campaign which became a model for programs introduced across the United States and in several foreign countries. He oversaw activities to design a friendly turtle mascot, Wally Wise Guy, and prepare educational materials to teach shelter-in-place to avoid chemical exposure.

 

Social Investment

Winkler Public Relations can help target your social investment dollars to generate the greatest benefit from your company’s community involvement. Dennis Winkler developed a Social Investment Strategy for a Fortune 100 company, a strategy that aligned the corporate giving program with business goals and objectives, addressed social issues and relieved business constraints.

Winkler Public Relations can:
  • develop a strategic plan for your company to reach stakeholders with consistency

  • develop stakeholder loyalty and support for company programs

  • establish effective partnerships with customers and alliance partners, strengthening your competitive advantage

  • prepare social reporting to external stakeholders

  • build brand awareness through effective social investment and cause marketing programs

Public expectation for corporate social responsibility and social performance is growing. 
In a 2002 Cone Corporate Citizenship Survey respondents shared their expectations:

  • 78% say companies have responsibility to support social issues

  • 84% say they will switch to a Corporate Socially Responsible brand

  • 84% say Corporate Social Responsibility is important to wanting a business in their community

  • 66% say Corporate Social Responsibility is important to stock investment

  • 83% would refuse to invest in company that is not socially responsible

  • 76% would boycott a company’s products/services if that company is not socially responsible

OTHER PRACTICE AREAS