SPOKESPERSON

& MEDIA TRAINING 

Winkler Public Relations can customize training that will enable your company spokespersons to deliver powerful key messages designed to receive favorable headlines and quotes that best represent your company’s position. Using a unique approach that has served Dennis Winkler through hundreds of media interviews and crisis situations, your representatives will learn to control the news interview by crafting and delivering powerful media messages. Our media training teaches the proper techniques for declining or granting an interview and how to identify and prepare for issues that could become media stories.

 

Winkler Public Relations media training also includes unique tips about how to conduct public meetings and communicate during community outrage.

 

Winkler Public Relations has trained spokespersons in the refining and chemical industry, major retail organizations and property management, and provided counsel to economic development groups, schools and health and welfare organizations.

 

As a special benefit of Winkler Public Relations training, Winkler Public Relations can arrange to be on call to work behind the scenes to support your company spokespersons or, when needed, to speak on behalf of your company.

Communications Training

Winkler Public Relations provides an array of communications trainings and can tailor a training session to meet your communication needs. Courses offered include:

  • Dealing with Difficult People

  • Effectively Managing and Resolving Conflict

  • Effective Listening

  • Connecting with Your Audience and Answering Difficult Questions

“Dennis’ outline and methodical approach to getting an effective sound bite really hit home….the training seemed tailor-made for what I needed to work on.”

 

– Public Affairs Manager, national retail chain

Relationship Selling / Customer Service Training

Kathy Winkler’s extensive sales and customer service experience brings a new perspective to “customer care” and can help your company earn and keep customers coming back and buying more. Kathy can help develop a strategic plan to help you reach your goals:

  • Do your sales and customer service teams provide “value-added” service to your customers?

  • Are your average sales as high as you would like?

 

Winkler Public Relations can help develop a strategy for your company to hit market share targets. Kathy’s unique style and enthusiasm evokes participation and interaction while keeping the audience engaged.

Winkler Public Relations will work with your sales team to:
  • build retail partnerships to advance your marketing program

  • coach your team to provide “value-added” service to your customers – outside and inside of your organization.

  • help your organization gain market share and “mind share” with customers by providing the “follow up and follow through” that keeps your customers coming back and buying more.

  • motivate your team to learn to do the things that will set your organization apart from others.

“The relationship selling training was relevant, upbeat and motivational.  

I will put many ‘tools’ to good use on my calls tomorrow”.

 

– Account Executives / Bankcard Services Division, National Bank

OTHER PRACTICE AREAS