SPOKESPERSON
& MEDIA TRAINING
Winkler Public Relations can customize training that will enable your company spokespersons to deliver powerful key messages designed to receive favorable headlines and quotes that best represent your company’s position. Using a unique approach that has served Dennis Winkler through hundreds of media interviews and crisis situations, your representatives will learn to control the news interview by crafting and delivering powerful media messages. Additionally, our media training includes insights and perspective from Adam Winkler, who boasts two decades of broadcast news experience as a reporter and anchor.
Winkler Public Relations teaches the proper techniques for declining or granting an interview, how to identify and prepare for issues that could become media stories and uncommon knowledge of what members of the press are seeking when covering a story. The tutorial also includes unique tips about how to conduct public meetings and communicate during community outrage.
Winkler Public Relations has trained spokespersons in the refining and chemical industry, major retail organizations and property management, and provided counsel to economic development groups, schools and health and welfare organizations.
As a special benefit of Winkler Public Relations training, Winkler Public Relations can arrange to be on call to work behind the scenes to support your company spokespersons or, when needed, to speak on behalf of your company.
Communications Training
Winkler Public Relations provides an array of communications trainings and can tailor a training session to meet your communication needs. Courses offered include:
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Dealing with Difficult People
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Effectively Managing and Resolving Conflict
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Effective Listening
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Connecting with Your Audience and Answering Difficult Questions
“Dennis’ outline and methodical approach to getting an effective sound bite really hit home….the training seemed tailor-made for what I needed to work on.”
– Public Affairs Manager, national retail chain